a unique story of design and its designers working together in a dialogue with journalists and buyers where excellence and creativity is a common thread

in 2016 ian founded ‘ASHOWROOM‘, drawing from his experience with ROHKA and a desire to create a commercial base for other creative brands in Paris

working with Mel Chan, a fashion business professional with her roots in buying and retail, ASHOWROOM has become a ‘go-to’ address during Paris Fashion Week for buyers where the wealth of their research is combined with commercial mentoring making for an unique and refreshing address